100% Vegan
Looking great should never compromise our health or our furry friends. That's why we use only gentle and 100% vegan ingridients.
No BS
On average our products are naturally derived by 93% and we use only gentle active ingredients that deliver effective results. All our products are free of sulfates, parabens, alcohol, and silicones.
+100k Believers
98% of our customers would recommend our products to their friends - in a customer survey of +600 participants.
Best Sellers
Flyaway & Brow Control Stick
Perfect for creating sleek hairstyles quick and easy and brushing and finishing your brows.
Carry on and fix your hair throughout the day.
Holds all day. Flake and crust free.
Award-winning formula upgraded -
LET THE TRIAL EXPERTS SPEAK!
Though our at-home keratin treatment took the industry by storm and won the best hair product award in Global Makeup Award 2021 we still knew we could make it even better.
We started reformulating all our products based on customer feedback. 15 sample rounds and over a year of development work later the final improved formula was tested by a trial group formed by real experts - our customers!
Here are some things they said:
92% of the testers preferred the new formula over the old one
98% would recommend our keratin treatment to their friends
100% would buy the product again
100% claimed their hair dried faster after the treatment
“My hair is shinier and softer than ever. I like that my hair isn’t falling as flat to my scalp after the initial wash as it used to do.”
“Very nice experience. It was so easy to apply and my hair was very silky for two months. Would recommend to all my friends.”
“This is a god-send for all the frizzy hair ladies out there!! My hair was frizz-free for 3 months and unlike with your original formula, I didn’t experience any unpleasant smell with this reformulated one”
"This is the first time any treatment has ever managed to get my hair smooth and frizzfree. Ever! And I just let it airdry. Love it!"
FOUNDER
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