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100% Vegan

Looking great should never compromise our health or our furry friends. That's why we use only gentle and 100% vegan ingridients.


On average our products are naturally derived by 93% and we use only gentle active ingredients that deliver effective results. All our products are free of sulfates, parabens, alcohol, and silicones.

+100k Believers

98% of our customers would recommend our products to their friends - in a customer survey of +600 participants.

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Flyaway & Brow Control Stick

Perfect for creating sleek hairstyles quick and easy and brushing and finishing your brows.

Carry on and fix your hair throughout the day.

Holds all day. Flake and crust free. 

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“Seriously, the results just speak for themselves.”

"Brings the salon to your home"

“The ultimate hair-care essential for powerful anti-frizz action”

“You’ll love the innovative new keratin treatment that’s been virtually flying off the shelves.”

“I was left to admire the finished result: soft and shiny hair that now feels completely transformed.”

“Beauty industry professionals praised the brand's innovative product”

“Taking the beauty world by storm”

Award-winning formula upgraded -

Though our at-home keratin treatment took the industry by storm and won the best hair product award in Global Makeup Award 2021 we still knew we could make it even better.

We started reformulating all our products based on customer feedback. 15 sample rounds and over a year of development work later the final improved formula was tested by a trial group formed by real experts - our customers!

Here are some things they said:

92% of the testers preferred the new formula over the old one

98% would recommend our keratin treatment to their friends

100% would buy the product again

100% claimed their hair dried faster after the treatment

Learn more about the trial group Learn more about the trial group Learn more about the trial group

“My hair is shinier and softer than ever. I like that my hair isn’t falling as flat to my scalp after the initial wash as it used to do.”

“Very nice experience. It was so easy to apply and my hair was very silky for two months. Would recommend to all my friends.”

“This is a god-send for all the frizzy hair ladies out there!! My hair was frizz-free for 3 months and unlike with your original formula, I didn’t experience any unpleasant smell with this reformulated one”

"This is the first time any treatment has ever managed to get my hair smooth and frizzfree. Ever! And I just let it airdry. Love it!"

“ANSWR is a home salon beauty brand on a mission to simplify beauty by empowering women to be their own beauty experts and take ownership of their beauty routines.”
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